While everyone is spring cleaning their homes and offices, now is a great time to dust off your brand and bring a new shiny image to the forefront of your potential customers minds. Here are some of the best ways to rejuvenate your brand and spark the interest of your brand’s audience.
DIVERSIFY YOUR ADVERTISING EFFORTS: Now is a great time to add print advertising into your advertising budget. While many companies have focused advertising on social media and other “new media” efforts, print remains the most trusted form of advertising. (Jud, Brian. The Advantages of Advertising in Print, http://www.sheridan.com/books-blog/advantages-advertising-print-media)
CHANGE UP WHAT YOUR BRAND LOOKS LIKE: Take this opportunity to spice up your traditional image. If you don’t already have a design budget, take the opportunity to let DECM designers create an ad for you. Make sure not to stray too far from any branding efforts you have already made but bring some new life to your brand by bringing in a new point of view.(https://news.gallup.com/businessjournal/110020/how-rejuvenate-your-brand.aspx)
SHARE YOUR STORY IN DIFFERENT WAYS: Consider getting more personal with your brand. Share personal experience, advice and even your story how your business came to be in one of our Professional Spotlight articles. This builds comradery and credibility while also getting your brand in front of potential customers on a repetitive basis. (Di Somma, Mark. 9 Strategies to Revive Your Brand, https://www.brandingstrategyinsider.com/2013/11/9-strategies-to-revive-your-brand.html#.XHW8ac9KjBI)
When you sponsor one of our local publications, you get your business in front of a tight-knit community of engaged readers. Our exclusive, faith-based magazines are requested by more homeowners each month and our distribution on both the local and national level continues to grow.
Not only will you gain access to thousands of local homeowners with buying power, but you will also build a relationship with your local publisher who networks with countless local entrepreneurs and influential community leaders.
Let's chat! Feel free to schedule a no-obligation consultation at www.drchrisheeb.com or feel free to call me at 314-266-9827.
For over 25 years, Chris Heeb has served the St. Louis area as a local business owner who deeply cares about the community, promoting locally the businesses that support his mission, and his Catholic faith.
As Owner of Midwest Faith Media LLC and Publisher of Clayton Parish Neighbors, he is devoted with a joyful spirit to inspire more families to rediscover their faith and to share their journey with friends and others in their neighborhoods.
Aside from his publishing duties, he is involved in various activities at Little Flower Catholic Church, enjoys time with his wife and children, and loves to cook for family and friends.