When customers have a need for a product or a service, the first thing they do is look for a business they can trust. They want to know that a business is reliable, ethical, and will deliver on its promises. That leaves businesses wondering, “What is the best way to convey this in our advertising?” The answer is easy – utilize print advertising.
But, even more important, is advertising in “Faith-based” Catholic Magazines a good idea for your business, or will your business risk losing market share and consumer confidence when choosing to align yourself with this type of magazine?
First of all, faith-based marketing can help reach an expansive Christian demographic with an estimated purchasing power of around $5.1 trillion a year.
Second, “One of the things that makes the faith-based market unique is they gather weekly as a group to share and fellowship with each other,” said Greg Stielstra, founder of PyroMarketing, a social media marketing agency in Franklin, Tenn.
So, should you as a business owner be afraid of offending other religious groups if you decide to move forward and market your services and/or products to Catholic families?
The answer is a resounding “No!”
According to Paul Jankowski, CEO of Access Brand Strategies, he agrees that faith as a core value in many Americans’ lives cannot be understated. “Be cognizant of the role of faith, specifically, may play in the lives of this massive consumer group,” he said.
That means the opportunity for information to spread, including product endorsements, is huge, particularly since people trust recommendations of peers with similar interests. “For Christians in America, their faith in Jesus Christ is a defining characteristic, which makes word of mouth in that community more powerful than it would be for other communities,” Stielstra added.
Midwest Faith Media LLC publishes two faith-based magazines featuring articles and columns that cover faith from the perspective of everyday life. Our readers are a diverse group of Catholics that tend to be well educated and active in their faith.
We have a history of boldly exploring unique and surprising aspects of our faith. Clayton Parish Neighbors, our first magazine, offers a fresh and balanced look at the issues that matter most in our faith community—family life, community, charity, and education.
Soon, Kirkwood-Webster-Des Peres Parish Neighbors magazine will continue our mission to reconnect families with their faith, highlighting parishioners and community outreach.
Our readers are engaged in the religious issues of our times and active in their Faith. We are a reliable source of information where our readers trust us and depend on us to present them with only the best in information, journalistic integrity, and in the organizations whose sponsorships we choose to display.
We ask our sponsors to present content that is fully in keeping with defined Catholic teaching, and we promise to do the same. Ours is a partnership with the goal of presenting only the very best the Catholic marketplace has to offer.
We understand the need to work within a budget to meet your marketing needs.
We also know you want to get the best value for your advertising dollar. This translates into the number of people who are going to read, see, or hear your advertising.
Consider the benefits of partnering with Midwest Faith Media LLC and one or both of our magazines:
Micro Targeted – Reciprocation = Word of Mouth
Our magazines are mailed monthly to thousands of families (via USPS) with purchasing power (home values over $350,000) within the St Louis metropolitan areas.
Hyper Local – Open, Read, Kept, Shared
In a multi-state survey with 265 adults surveyed the data shows 98% of people would open our style of magazine if they got it in the mail, 94% of people would read the magazine and 91% of people would consider using the businesses if they needed the services/products.
Impactful – Powerful Family Faith-Based Content
Our magazine is an effective Branding approach, most welcome to Consumers. Our magazines strengthen our St. Louis community by shining a spotlight on neighbors and celebrating their contribution to their respective communities. Our business sponsors are embedded into this local faith-based network of St. Louis homeowners and enjoy the benefits of promoting their brand.
In conclusion, the objective of any marketing campaign is to effectively and strategically build your brand, "The best way to do that, according to Chris Heeb, owner of Midwest Faith Media LLC, is to focus on hyper-local, niche markets. That is exactly what you get with faith-based magazines like ours in the St. Louis community."
For over 25 years, Chris Heeb has served the St. Louis area as a local business owner who deeply cares about the community, promoting locally the businesses that supporthis mission, and his Catholic faith.
As owner of Midwest Faith Media LLC and the publisher of Clayton Parish Neighbors and Kirkwood/Webster/Des Peres Parish Neighbors, he is devoted with a joyful spirit to inspire more families to rediscover their faith and toshare their journey with friends and others in their neighborhoods.
Aside from his publishing duties, he is involvedin various activities at Little Flower Catholic Church, enjoys time with his wife and children,and loves to cook for family and friends.