We live in a world where brands clamber over each other to resonate authentically with audiences, almost anywhere you look whether on social platforms or print media and even the most recent Super Bowl! Therefore, having an easily distinguished and attractive brand personality is vital to keeping a brand’s DNA healthy.
The reason I bring this to your attention is to understand that providing a brand with specific character traits will make it more human. Consumers will feel concerned by its behavior and values. They will feel like they are talking to one person, which will generate attachment to the brand.
A well-executed brand personality helps to build a brand’s equity, distinguishing a business or organization from its competition while maintaining (or cultivating) an edge in the marketplace.
At Midwest Faith Media, we utilize niche marketing – “a form of marketing geared toward a very specific population.” Our magazines are delivered directly to homeowners in your community, that have the interest, the location, and the ability to utilize the services of your business. Niche marketing is more effective than other marketing strategies because of the attachment of your Brand to a magazine that focuses on Family, Faith, and Community.
According to the University of Arizona, niche markets are segments within your larger target audience that have similar demographic, buying behavior and lifestyle characteristics.” Our publications target local, Catholic homeowners, arriving directly in their homes every month. The content in our magazines is Catholic in nature, which encourages this niche demographic to pick up and read the magazine – increasing the likelihood of your advertising being seen and remembered.
To see this strategy in motion where your Brand is more likely to build deeper, more lasting relationships with your clients, go see it here.
Niche marketing is known to create more word-of-mouth since “people in a niche tend to be in frequent contact with others in that niche.” By advertising in one of our community magazines, you are placing your business in front of a tightknit community that are likely to recommend your services and products to each other.
By targeting a specific audience interested in your services, niche marketing allows you to set yourself apart from your competitors and establish a long-term value to enhance your brand recognition.
Our magazines are delivered monthly to the St Louis community of over 125,000 families in this coming year, with home values over $450,000. If this is an important market for you, then set an appointment at www.drchrisheeb.com so we can see if your business and your Brand is a good fit for our communities.
For over 25 years, Chris Heeb has served the St. Louis area as a local business owner who deeply cares about the community, promoting locally the businesses that support his mission to reconnect families with their faith. As owner of Midwest Faith Media LLC and the publisher of Clayton Parish Neighbors and soon to go-to-print Kirkwood/Webster/Des Peres Parish Neighbors, he is devoted with a joyful spirit to inspire more families to rediscover their faith and to share their journey with friends and others in their neighborhoods.
Aside from his publishing duties, he is
involved in various activities at Little Flower Catholic Church, enjoys time with his wife and children, and loves to cook for family and friends.