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Beyond Luck: The Strategic Impact of Print Advertising vs. Internet Ads



Advertising in print publications isn't merely a game of chance; it's a strategic move that enhances a business's credibility, visibility, and engagement, unlike internet ads. Print media offers advertisers a unique opportunity to foster increased engagement. While online, individuals typically spend less than 15 seconds skimming a webpage. Conversely, when someone picks up a print magazine, they actively choose to engage with its content and the advertisers within it. (1)

 

Appearing in monthly publications, such as Clayton Parish Neighbors, allows businesses to reinforce their message through repetition. Targeted magazines are especially advantageous as they cater to an audience genuinely interested in the subject matter. Jennifer Mellon of Trustify highlights that for local, service-oriented businesses, "traditional customers still utilize print advertising to meet their needs.(2)"

 

Customers often turn to print for reliable sources, making targeted print advertising an efficient and effective use of promotional budgets. Rather than aiming to reach the widest audience possible, leveraging targeted print publications ensures that your message resonates with potential customers. Our publications hold particular significance; a 2011 study from Georgetown found that 33% of Catholics who regularly attend Mass prefer reading print copies of religious material and consider print media to be of utmost importance.(3)

 

1: Jud, Brian. The Advantages of Advertising in Print, www.sheridan.com/books-blog/advantages-advertising-print-media

2: Forbes Community Council. Does Print Still Have a Place in the Future of Advertising? 10 Experts Weigh In. www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-advertising-10-experts-weigh-in/#c1edc975fc61

3: Center for Applied Research in the Apostolate Georgetown University. Catholic Media Use in the United States, 2011. https://cdn.ymaws.com/www.catholicpress.org/resource/resmgr/docs/print_study_final_report.pdf


 

For a quarter of a century, Chris Heeb has been a pillar of the St. Louis community, embodying the role of a dedicated local business proprietor. He is passionately committed to both his local community and the promotion of businesses that align with his mission. His Catholic faith is at the heart of his endeavors.

 

As the owner of Midwest Faith Media LLC and the publisher of Clayton Parish Neighbors, Chris channels his vibrant energy into inspiring families to reconnect with their faith. He encourages them to share their spiritual journey with friends and their wider neighborhood.

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