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Balance Your Focus

Updated: Apr 10, 2023


It is important to use your advertising budget wisely and to be sure that it is assisting both your short term and long term goals. Many companies will focus on generating leads and supporting their short term growth. But by combining both lead generation and consistent branding, companies can see real, sustainable growth.

According to LinkedIn Marketing Solutions, “a study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand is a 60/40 split - 60% branding, 40% direct response, in both digital and traditional marketing.”

A company may generate plenty of leads, but the consumers must also have buy-in and motivation to invest in the company’s services or products.

This is where I can help.

Our magazines put your brand in front of consumers on a consistent monthly basis. Our long- term advertising contracts and options to spotlight your expertise provide consumers with that “buy-in” needed to turn those leads into sales. Our readership is very loyal to the sponsors that support our Catholic Faith.

Investing 60% of your advertising budget in branding helps build awareness and recognition, communicates credibility which in turn builds trust and referrals.

At Midwest Faith Media, we provide an unprecedented opportunity to make sure that your advertisement effectively reaches your consumers. According to a study performed by L.E.K. Consulting, our community-based magazines are considered the most effective form of targeted advertising.

By telling the story of local community members as well as including local events and announcements, our magazines are open and read by many of your target consumers.

When consumers are engaged with the content, it is easier for the reader to identify their own needs when assessing the ads in the magazine. This increases the already effective micro- targeted approach. As research by the Rochester Institute of Technology (RIT) shows, by investing in advertising in magazines, advertisers experienced a greater return on investment than other mediums.

Conclusion - Use your advertising dollars wisely and advertise in our magazines!

If you would like to learn more about the effective way to do this, then I would love to chat with you. Just go here and schedule a 1-on-1 to find out how easy it is to get started!


Waller, Lauren. Inkling Creative.


For over 25 years, Chris Heeb has served the St. Louis area as a local business owner who deeply cares about the community, promoting locally the businesses that support his mission, and his Catholic Faith.

As Owner of Midwest Faith Media LLC and Publisher of 2 local magazines, he is devoted with a joyful spirit to inspire more families to rediscover their faith and to share their journey with friends and othersin their neighborhoods.

​Aside from his publishing duties, he is involved in various activities at Little Flower Catholic Church, enjoys time with his wife and children, and loves to cook for family and friends.

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